about
BlueGum is an independent specialist Affiliate & Partnership Marketing Agency. We help brands manage this highly lucrative, yet intricate channel. We exist because we are passionate about the channel, and we believe that all brands can and should be growing their businesses through online partnerships. Our mission is to simplify the complex landscape of affiliate partnerships, providing clear pathways and easy access to opportunities.
With over 14 years of experience in the affiliate industry, we can help brands of all sizes, and across all verticals. We are located in Sydney, Australia, and also have experience managing brands internationally across Southeast Asia, the US, and Europe.
David is an experienced performance marketing leader and adviser that has been involved in the Affiliate & Partnership marketing industry for almost 15 years across Australia, the UK, and the US.
Since moving to Sydney in 2017, he has been a strong advocate for the Australian affiliate industry, chairing the IAB’s Affiliate & Partnership marketing council for the past 5 years. His contributions to the industry include the release of the IAB’s Affiliate Handbook, industry surveys, training materials, and education pieces.
In founding the BlueGum agency, David is dedicated to driving results for brands and continuing to contribute to the Australian affiliate landscape.
David Glasgow, Founder
WHAT WE CARE ABOUT
All brands should have access to affiliate Marketing
To this day, so many brands are shying away from one of the most lucrative and dynamic channels available. A lot of this has to do with the complex nature of affiliate partnerships. We’re here to remove those barriers to entry, to simplify and streamline processes, to answer questions in a clear and honest way.
Simply put, our mission is to enable more brands to grow through affiliate partnerships!
vALUE-dRIVEN pARTNERSHIPS
We are here to deliver the right kind of growth, focussing on high-value partnerships first and foremost.
Partnerships opportunities come in all shapes and sizes, and we believe that your affiliate strategy should reflect that. By focussing on the right kinds of partnerships, we ensure your brand is protected, your sales are incremental, and that you are reaching the right audiences.
An agency is only ever as good as it’s level of service
We believe that an agency is only ever as good as the person replying to your emails. And very often, that’s just the luck of the draw.
BlueGum prides itself on its exceptional level of service, delivered through a proactive approach, transparent communication and honest insights. We’re committed to building strong, lasting relationships with our clients and partners.
Your success is our success!
moving the industry forward
We are passionate about the industry, and we are heavily invested in its growth and development.
BlueGum’s founder has chaired the Australian IAB’s Affiliate & Partnership Marketing working group for the past 5 years, which is focussed on industry research, education, and events. Notable contributions include the publication of the Affiliate Marketing Handbook, developing the Affiliate & Partnership Marketing Essentials Training course, along with the annual Industry Survey & Review.
We are always looking ahead as the industry continues to evolve.
